
The Methods that help YOU
When people ask "Which methods do you use?" my answers is "The ones that helps you"
I have added some of them below, and since every person is different, most of the time I use many different methods and skills to design the approach that helps you.
You get a unique solution, adjusted specifically to YOU.

Hypnosis
The type of Hypnosis I apply is HWT, Hypnosis without Trance, and it is designed to give YOU control over your own body and Mind
NLP
I am a NLP Meta Master Practioner. This takes NLP to a level of intuitive mastery and is only taught very rarely.
I had the pleasure to participate in this training by the Co-Founder of NLP Richard Bandler and John LaValle In Austin, Texas in 1998 and have been expanding on it ever since.
NHR
Neuro-Hypnotic Repatterning (NHR), developed by Dr. Richard Bandler, is an advanced therapeutic method blending NLP, neuroscience, and hypnosis to rapidly transform negative thought patterns into positive, empowering states.
It focuses on altering experiences at a neurological and chemical level by using bodily sensations to "saturate" the nervous system with feel-good chemicals. NHR focuses on creating immediate change, reducing stress, and improving emotional resilience.
M.E.O.
Memory Effect Optimization
Making your mind do the work FOR you.
Your brain is constantly predicting your future based on your past. These predictions shape what you notice, how you feel, and the choices you make.
Memory Effect Optimization (M.E.O.) helps you gently update those predictions. When an old memory or expectation is reactivated, the brain briefly becomes flexible. In that window, new experiences can reshape what you expect is possible.
Instead of “fixing thoughts,” M.E.O. works at a deeper level — helping your brain build new, life-supporting expectations that truly fit you.
By deliberately creating and reinforcing predictions aligned with your own values and goals, you begin to perceive and act differently — not through force, but through natural neuroplastic change.
The result: a brain that guides you toward a life that is genuinely good for you — because it was built from your own updated model of what’s possible.
Scientific references:
1) Friston, K. (2010) The free-energy principle: a unified brain theory? Nature Reviews Neuroscience, 11(2), pp. 127–138. https://doi.org/10.1038/nrn2787
2) Clark, A. (2013) Whatever next? Predictive brains, situated agents, and the future of cognitive science. Behavioral and Brain Sciences, 36(3), pp. 181–204. https://doi.org/10.1017/S0140525X12000477
3) Nader, K. and Hardt, O. (2009) A single standard for memory: the case for reconsolidation. Nature Reviews Neuroscience, 10(3), pp. 224–234.
https://doi.org/10.1038/nrn2590
M.S.O.
Memory Structure Optimization
Better results, less effort.
Your brain is constantly predicting what matters in the current situation. It does this by activating certain memories, habits, and expectations while suppressing others.
Memory Structure Optimization (M.S.O.) focuses on improving this selection process. Instead of trying to “be better” in general, you train your brain to activate only what is useful right now — and to reduce unnecessary reactions, distractions, and wasted effort.
Neuroscience shows that the brain optimizes behavior by minimizing prediction error and unnecessary energy use (Friston, 2010). At the same time, attention and cognitive control systems help prioritize task-relevant information while inhibiting what is not useful (Miller & Cohen, 2001).
Like athletes who train for specific performance demands, M.S.O. strengthens neural pathways that support the task at hand and weakens patterns that interfere. It is not about perfection — it is about reducing friction, noise, and wasted activation.
Through optimization, this leads to clearer decisions, more efficient action, and better alignment between what the situation requires and how your brain responds. Saving you time, money and energy.
SCIENCE:
The predicting brain
The brain is a prediction engine.
This is what the very best science now understands and this is in fact a revolution, because it simplifies how to create better results for people.
Main scientists:
-
Karl Friston. Professor of Imaging Neuroscience. University College London (UCL), Wellcome Centre for Human Neuroimaging
-
Anil Seth. Professor of Cognitive and Computational Neuroscience. University of Sussex
-
Lisa Feldmann Barret. University Distinguished Professor of Psychology. Northeastern University.
-
Jakob Hohwy. Professor of Philosophy. Monash University, Melbourne.
-
David Eagleman. Adjunct Professor of Psychiatry and Behavioral Sciences. Stanford University.
SCIENCE:
The extended Mind
In order to function in a complex world, the human brain "off loads" much of our thinking to the space around us.
Like writing ideas in a smartphone, or on paper, we use the space around us to place our ideas, thinking and even our fears.
Main scientists:
Andy Clarke. Professor of Cognitive Philosophy. University of Sussex
David Chalmers. University Professor of Philosophy and Neural Science. New York University (NYU)
FRAMEWORK
Changing lives
Realizing that we live 'changing lives' gives respect to the fact that our lives are in fact, changing.
The lives our brains evolved to master is no longer the reality we experience. In order to solve that we need solutions that can be updated to handle the new reality of our changing lives.
​​
I created this framework to offer you the space to be you, and for you to evolve in a way that is good for you. So yes, it is for you.

Freedom to be you, through science
A look at same old beliefs through the lens of real neuroscience:
​
​​
-
"Women are more emotional than men"
Research by Neuroscientist and University Distinguished Professor of psychology Feldman Barrett shows that emotions are not biologically hardwired but constructed from a variety of sources, including individual experiences and social contexts, meaning some people are more emotional in some situations and less in others, independent of gender. (Barrett, 2017 - How emotions are made).
​ -
"That is just the way I am"
Human behavior varies based on circumstances, mood, physiological states, and external influences, as highlighted by research in behavioral variability. (Boyce & Parker, 2021 – Scientific American)
-
​​​​"All Men are the same"
Individuality in brain structure and neurochemistry means everyone has unique thoughts, emotions, and behaviors. Same for women of course (University of Zürich, 2018)
​
-
"A facial expression means the same for everyone"
Feldman Barrett's work on emotion shows that facial expressions do not universally convey the same emotions across different cultures and individuals. (Barrett, 2017 – How Emotions Are Made)
-
"Change is difficult, change is painful"
Neuroplasticity research by David Eagleman and others demonstrates that the brain can adapt and change throughout life, making transformation not just possible, but easy and it is neceassary for optimal living and recovery (Eagleman, 2015 – The Brain: The Story of You)

A more TECHNICAL explanation of my work
​Step 1
Precision Targeting with the Predicting Brain Framework:
-
Mapping Predictions: Mastering the ability to understand and map out how your brain predicts and responds to specific stimuli and situations.
-
Identifying Patterns: Recognizing patterns of maladaptive predictions that contribute to unwanted reactions.
Step 2
Identifying Key Memories:
-
Memory Recall Techniques: Developing techniques to recall and identify specific memories that are linked to maladaptive predictions and unwanted behaviors.
-
Targeted Identification: Focusing on the exact memories that contribute to these behaviors for more effective intervention.
Step 3
Modifying Memory Responses:
-
Adaptive Memory Techniques: Learning methods to reprocess and modify the identified memories, changing the emotional and cognitive responses associated with them.
-
Currently the most promising approach is Memory reconsilidation. Recently shown to be "..superior to control" this approach is improved when embedded in the Memory Effect Optimizations M.E.O. frame.
-
Reinforcing Positive Predictions: Using insights from the predicting brain framework to reinforce new, adaptive predictions and responses.
Step 4
Ongoing Monitoring and Adjustment:
-
Continuous Assessment: Regularly assessing changes in behavior and emotional responses, and adjusting techniques as needed.
-
Dynamic Adjustments: Continuously refining the approach based on ongoing self-assessments to ensure that interventions remain effective and tailored to individual needs.
Changing lives for the better
By mastering these skills, we can optimize other peoples wellbeing, relationships, career and more and deepen their understanding of the human brain's complexity.
This approach makes change fast, easy, and well-adapted to the unique needs of each person, fostering personal growth and resilience.
I use the Methods that help YOU
